Let's Bring Unsexy Back
When it comes to digital, marketers love marketing the sexy stuff. But often it's the unsexy back end bits that show up with the cash.
You know in Romy and Michele's High School Reunion (yeah, I went there) when Alan Cumming shows up and everyone falls over themselves with "Oh, that kid we teased mercilessly for following Michele around with a book is actually more clever than all of us combined, despite our incredible sense of 80s style!"
I'm gonna tell you one thing: you work the unsexy stuff. The unsexy stuff isn't abandoning you on prom night. The unsexy stuff is going to show up in a helicopter and knock your socks off.
So are you feeling me? Let's bring unsexy back.